Why Conversion is So Important to Your Online Marketing Efforts
Though some see content marketing as a trend, it’s here to stay. If you’re an online marketer, you already know that social media, downloadable content, and blogging are great ways to build brand awareness and bring visitors to your site. Here, you’ll learn about the steps that come after that.
What’s a Conversion?
If you’re thinking of reach and traffic without considering conversion, you’re missing a crucial component of a successful marketing plan. The conversion is where things start to happen; it’s the point in the buyer journey where you’ll start building a real relationship. Traditionally, conversions are created when visitors fill out opt-in forms. Until that point, you have no real way to tell who’s interested in your PLR products for free (and who isn’t).
How to Convert Visitors Into Leads
You’ll use great free content to get visitors’ attention and turn them into hot leads. Follow these standards:
- Create an offer. It could be an eBook, a report, or an infographic, as long as it offers something your prospective customers will value. Why is that so important? You’re trading the freebie content with PLR for their email addresses, so it has to be good.
- Create a compelling CTA (call to action). These usually come in the form of a slide-in banner, a pop-up, or a “click here” button.
- Once they’ve submitted the form, be sure to use a thank-you page to show your gratitude.
With this simple formula, you’ll get more people interested in the content you’re selling in your PLR store, and you’ll end up making more sales.
Measuring Conversion Rates
Here’s the simple part. To measure conversion rates, all you’ll have to do is to take the monthly number of leads and divide it by the number of monthly visitors to your journal planner plr. For instance, if 5000 people visited your niche site and 500 filled out the contact form, you’d have a 10% conversion rate. As you’re tracking this metric, you’ll have a better idea of how well your forms, CTAs, and content are working. If your rate’s not increasing, re-evaluate your best PLR strategy.
When Visitors Convert
Now that you’ve turned site visitors into leads, it’s clear that they want to learn more about your white label business coaching programs. When a prospect gives you his or her email address, they’re giving you the go-ahead to communicate with them directly. An easy follow-up method is to create an automated email campaign. Alternatively, you can add those prospects to a list offering special offers, targeted info, and updates on PLR ebooks.
Without Conversion, Content Marketing Just Won’t Work for You
I hope you’ve enjoyed reading this internet marketing guide. Keep in mind, you can write dozens of blog posts and post on Facebook 20 times a day, but unless that effort is turning into leads, it’s not worth your time or money. Start monitoring your conversion rate now!
How to Build your Email List using Freebies
Ready to dive into a super effective strategy for growing your email list? We’ve got the scoop on how to do just that using the magic of freebies. Yep, you heard it right – those awesome giveaways that your audience can’t resist. Buckle up, because we’re about to show you how to build your email list like a pro!
Step 1: Whip Up Irresistible Freebies
Alright, let’s get cooking! The first step is to create some top-notch freebies that your target audience will be itching to get their hands on. These could be e-books, cheat sheets, templates, exclusive guides, or anything that provides real value. Remember, the key is to solve a problem or fulfill a need your audience has. If you’re a fitness guru, maybe it’s a 7-day workout plan. If you’re a graphic designer, how about offering a set of customizable social media templates? Get creative! For example: If you’re a in the weight loss niche, and want to build your list, create a fitness printable workbook as your freebie. You can do this easily at a very low cost by using PLR prints, then rebranding the printable and providing it as your lead magnet.
Step 2: Spruce Up Your Landing Page
Now that you’ve got your awesome freebies ready, it’s time to give them a virtual home. Create a dedicated landing page on your website that showcases the benefits of your freebies. Keep it clean, friendly, and eye-catching. Use compelling headlines, bullet points, and images to make your offer impossible to resist. Don’t forget to include an opt-in form where visitors can drop their email addresses to receive the goodies.
Step 3: Optimize Your Call-to-Action
Imagine your call-to-action (CTA) as your digital cheerleader. It’s the one that’s gonna convince visitors to hand over their email addresses. Make your CTA button stand out with vibrant colors and action-oriented text. Instead of a generic “Submit,” how about something more exciting like “Give Me Access!” or “Get My Freebies Now!” The more enticing it is, the higher the chance people will click that button.
Step 4: Spread the Word on Social Media
Time to work your social media magic! Post about your freebies on your platforms to let your followers know what’s up. Tease them with a sneak peek of what they’ll get and how it can transform their lives. Share testimonials or stories from folks who’ve benefited from your freebies – this adds a personal touch that resonates. And don’t forget to include the link to your fabulous landing page!
Step 5: Partner Up for Promotion
Collaboration is the name of the game. Team up with other content creators or businesses in your niche to cross-promote your freebies. This exposes your offer to a whole new audience who might just become your biggest fans. It’s a win-win situation that can lead to more subscribers for both parties.
Step 6: Keep the Momentum Going
You’re on fire now! As people start signing up for your freebies, make sure to deliver them promptly and with a smile. This is your chance to show your audience that you’re all about delivering value. And hey, once they see the awesome stuff you’re sharing for free, they’ll be even more excited about what you offer on a larger scale – like your products or services.
There you have it, folks – a friendly guide to building your email list using the power of freebies. With the right mix of valuable content and irresistible offers, you’ll have an email list that’s not only growing but also engaged and excited to hear from you. So go on, sprinkle some freebie magic and watch your audience blossom! 🌱💌